For many designers, the reality of day-to-day work may not always align with the creative aspirations we hold. While some fortunate individuals find themselves crafting experiences at the helm of tech giants like Meta, Apple, or Netflix, the majority of us navigate the trenches of more mundane projects for less glamorous companies.

Yet, there’s a hidden gem in this sea of routine: “fake” work. Contrary to its name, indulging in projects that might never see the light of day in the real world can be one of the most liberating and rewarding endeavors for a designer.

Why? Because it unleashes the full spectrum of our creativity, unshackled from the constraints of corporate red tape and client demands.

Instead of resigning ourselves to the monotony of our current assignments, why not channel our energy into redesigning brands and platforms we admire? This simple act not only sharpens our skills but also transforms our portfolios into vibrant showcases of our true potential.

By sidestepping the bureaucracy that often stifles innovation in traditional workplaces, designers are free to explore, experiment, and iterate without the need for endless rounds of approval. The result? Authentic, uninhibited expressions of creativity that resonate far more deeply with hiring managers and prospective clients alike.

In truth, presenting “fake” work isn’t deceptive; it’s a testament to our ability to envision and execute ideas that transcend the boundaries of corporate conformity. It’s a celebration of our raw talent, unencumbered by the compromises and concessions that often dilute the impact of our designs in the corporate world.

Consider this: Would you rather showcase a meticulously polished design asset, sanitized by layers of corporate scrutiny, or a bold, innovative concept that embodies your true creative spirit?

In my own journey, embracing “fake” work not only opened doors to multiple design opportunities but also laid the foundation for launching my own venture, Pixelvise. It’s proof positive that authenticity, not conformity, is the true currency of success in the world of design.

So, the next time you find yourself yearning to break free from the shackles of routine, remember this: “Fake” work isn’t just a deviation from the norm; it’s a pathway to unlocking your full creative potential. Embrace it. Celebrate it. And watch as your designs, and your career, soar to new heights of innovation and impact.