To succeed on Google, put your audience first. Here’s why it’s crucial to focus on them instead of just chasing search rankings, along with tips to do it right:

1. Create Meaningful Content: Rather than just aiming for clicks, aim to help your audience. Make sure your content addresses what they actually care about.
2. Quality Beats Quantity: Instead of pumping out lots of content on random topics, focus on making each piece top-notch and relevant to your audience.
3. Be Real: Skip the shortcuts and be authentic. Readers can tell when you’re genuine, and it builds trust.
4. Know Your Audience: Don’t follow every trend blindly. Stick to topics your audience truly cares about.
5. Give Them Everything: Make sure your content leaves readers satisfied, not searching for more information elsewhere.
6. Forget Word Count: Don’t worry about hitting a specific word count just for SEO. Focus on making your content valuable, no matter the length.
7. Show Your Expertise: Stick to what you know. Quality content comes from real knowledge and authority.
8. Don’t Promise What You Can’t Deliver: Avoid making claims about things like release dates when you don’t have solid information.
9. Stay Honest: Don’t try to trick search engines by faking updates or dates. Authenticity pays off in the long run.

While SEO can help people find your content, remember to keep your audience in mind first. Create content they love, and the search rankings will follow naturally.